摘要：随着我国经济高速发展，物流科技已经成为人们便利生活中不可或缺的。在90年代起，伴随着互联网迎来了我国的电子商务企业的兴起，尤其近几年，电商的发展已经达到热潮。o2o作为新型的营销模式被生鲜电商行业广泛采用。文中以盒马鲜生为例，研究生鲜行业电商企业物流发展的影响，并且通过swot分析该电商企业在互联网下的物流管理发展现状，从而对行业未来的发展提出有关建议。
关键词：o2o; 电子商务； 物流； 盒马鲜生；
abstract:with the rapid development of china's economy,logistics technology has become an indispensable part of people's convenient life. since the 1990 s,with the internet ushered in the rise of china's e-commerce enterprises,especially in recent years,the development of e-commerce has reached an upsurge. o2 o,as a new marketing model,is widely used in the fresh e-commerce industry. this paper takes hema fresh as an example to study the impact of the development of e-commerce logistics in fresh food industry,and through swot analysis of the current situation of the development of e-comm
